It was just a matter of time! See PR in the virtual world – welcome to Second Life.

Reuters virtual news bureau, now…
…next, the first amendment and related-legal issues. How will they hold up in the virtual world? Second Life is still very much an adult game with great monetary potential and branding potential. But, I’m sure our collective and individual responsibilities will be challenged soon enough.

by MediaPost editor Joe Mandese
IN A CASE OF real life imitating virtual art, worldwide news service Reuters Group is opening a news bureau in Second Life, the popular Internet-based simulation game where users create their own characters and society. “Starting on Wednesday, Reuters plans to begin publishing text, photo and video news from the outside world for Second Life members and news of Second Life for real world readers who visit a Reuters news site,” the news service reported on its own site early Monday morning.