…it’s time to go on a diet.

At a time when many of us are trying to eat healthier, buy local and think / operate sustainably, engaging in social media is like being on a high fat, high carb diet. It just leaves you bloated, tired and ripe for diabetes or ADD.

Personally, I have a history of trying out anything that screams BETA! It’s like a shopohalic seeing a $$Sale$$ sign.

Time for a social media diet?

Still, I’m learning to be more selective with what I try, download and test. I’m weaning myself off the BETAs — and sorting, repurposing or recycling all the “tools” I’ve tried; I’m testing social media in a more responsible manner.

So, not very long ago I was listening to a “This Week in Asia” podcast. I thought it would be very cool to be clued in to what’s hot over there. Well, someone has come up with a Foursquare for Asia. No surprise right? It was all very fascinating until one of the guest hosts jokingly said the new tool could be used to “stalk” a guy you like. She suggested that’s how many people are meeting each other these days.

Ok. Reality is, with the kind of information people share via Foursquare, Twitter, facebook, LinkedIn [reader insert your favorite here], it would unfortunately be pretty easy to pickup a few stalkers.

In fact, as I was writing this post, MSNBC was reporting on a National Center for Victim’s Rights stat that 1 out of 4 victims of stalking are stalked on the Internet! So, it is a real problem.

There are people out there who have lost their sense of boundaries.

Enter…mobile marketing.

What does mobile marketing have to do with social media? Well, according to The Washington Post article, Mobile coupons help retailers track customers,” when you sign up to use mobile coupons, some companies are then pulling your personal information and “relevant” details shared online to create profiles about you: age, gender, income, buying history, websites you’ve visited… current location, geographic routine. Did you know you had a geographic routine?

Did I scare you away from social media, piss you off or confirm what you already knew? Good.

Am I advocating that everyone delete all their accounts and become neo-luddites? Not really.

I am suggesting now is probably a good time to go on a social media diet and be more selective about what we make readily available — or at the very least understand that someone “out there” is just waiting to take advantage of that information.

It’s so easy to get carried away with the desire to be at the forefront of innovation, but sometimes the trade-offs go a little too far… at least for me.