Note: First published in Behind the Green Scene

At first glance, Fujitsu’s paperless party video seems like a pretty hokey attempt at positioning their ScanSnap scanner as a tool for greening the office. Employees celebrate by creating everything from cut-outs to paper mache. One guy even creates a piñata in his own likeness.

I don’t know Fujitsu’s intention, but it piqued my curiosity — not about the scanner, but about their sustainability record. Greenwashing, avoiding greenwashing, and covering up greenwashing are big business these days, so…

I checked out the company’s sustainability report, which they’ve been publishing as far back as 2000. It appears to be pretty forthcoming and thoughtful in process and approach — detailing their internal set of regulations — Green Product Evaluation Standards and product environmental assessment.

While I’m not endorsing Fujitsu products, am not (and have never been) paid by them, I thought would share information that I pulled from the section on eco-friendly products.

The Fujitsu Group has adopted a unified Group-wide approach to eco-design for newly designed products and works to improve environmental performance throughout the product life cycle.

We have been implementing our own environmental assessments for products since 1993, and we strive to develop eco-friendly products that reflect environmental considerations in such areas as energy saving, 3R design, non-use of hazardous chemical substances, packaging materials, and information disclosure.

If you’re still curious about the video, here it is…