…it’s time to go on a diet.

At a time when many of us are trying to eat healthier, buy local and think / operate sustainably, engaging in social media is like being on a high fat, high carb diet. It just leaves you bloated, tired and ripe for diabetes or ADD.

Personally, I have a history of trying out anything that screams BETA! It’s like a shopohalic seeing a $$Sale$$ sign.

Time for a social media diet?

Still, I’m learning to be more selective with what I try, download and test. I’m weaning myself off the BETAs — and sorting, repurposing or recycling all the “tools” I’ve tried; I’m testing social media in a more responsible manner.

So, not very long ago I was listening to a “This Week in Asia” podcast. I thought it would be very cool to be clued in to what’s hot over there. Well, someone has come up with a Foursquare for Asia. No surprise right? It was all very fascinating until one of the guest hosts jokingly said the new tool could be used to “stalk” a guy you like. She suggested that’s how many people are meeting each other these days.

Ok. Reality is, with the kind of information people share via Foursquare, Twitter, facebook, LinkedIn [reader insert your favorite here], it would unfortunately be pretty easy to pickup a few stalkers.

In fact, as I was writing this post, MSNBC was reporting on a National Center for Victim’s Rights stat that 1 out of 4 victims of stalking are stalked on the Internet! So, it is a real problem.

There are people out there who have lost their sense of boundaries.

Enter…mobile marketing.

What does mobile marketing have to do with social media? Well, according to The Washington Post article, Mobile coupons help retailers track customers,” when you sign up to use mobile coupons, some companies are then pulling your personal information and “relevant” details shared online to create profiles about you: age, gender, income, buying history, websites you’ve visited… current location, geographic routine. Did you know you had a geographic routine?

Did I scare you away from social media, piss you off or confirm what you already knew? Good.

Am I advocating that everyone delete all their accounts and become neo-luddites? Not really.

I am suggesting now is probably a good time to go on a social media diet and be more selective about what we make readily available — or at the very least understand that someone “out there” is just waiting to take advantage of that information.

It’s so easy to get carried away with the desire to be at the forefront of innovation, but sometimes the trade-offs go a little too far… at least for me.


The UN Climate Change Conference in Copenhagen was about more than reaching for a new, globally accepted climate change accord.  Two weeks of talks have demonstrated how far we’ve come in terms of technology.

The last time global talks received such attention from all sectors of society was during the 1999 World Trade Organization meeting, in Seattle. I recall relying on television coverage for nightly updates on the talks, agreements, disagreements, protests and issues at hand.

blue - developed nations / red - developing nations (Wikipedia)

Copenhagen, aka COP15, was an entirely difference animal. From live blogging and streaming video, to second-by-second Twitter updates and the flood of easily downloadable photos – we have come a long way!

The digital divide appears to be narrowing and mobile devices are becoming a great equalizer.

Urban high school students, President of Maldives, African youth, island nation of Tuvalu, everyday concerned citizens – communities that have historically been significantly impacted by global talks without any influence – now have easily accessible tools with which to share information, mobilize and exert a voice that might otherwise go unheard.

What do you call 54 hours, 200 or so folks, 3 dogs and the emergence of 23 awesome startups?

 Startup Weekend San Francisco 2009, aka #SWSF09 on Twitter!

It was a one-of-a-kind experience where I had the opportunity to meet and work with some awesome people, learn from seasoned VCs, and bask in the ingenuity and community that abounds in the Bay Area!

Team Democlarity

Team Democlarity




Back  l-r Robert, Marcus, Julian, Hillary, Tyrone, Conor

Front l-r Phillip, me (Sherbeam), Mariam, Aris

It was an awesome event in more ways than I could have imagined.  Julian traveled from San Diego with the idea of making the legislative process, and the opportunity to take action, more accessible to people. The folks above gravitated to his idea, and team Democlarity was born.  

Thank you to the following people for capturing the weekend in words and photos!

Photos and coverage can be found on the Startup Weekend San Franciso site. 

Anand Iyer,  Microsoft’s ambassador to Northern California, wrote an article which he made available using one of the startups from this weekend,  Anand, big thanks to you and Microsoft for hosting us!

George Su of Tech Rant and Rave offers his take on the startups that were developed this weekend, as well as photos.  Thanks for capturing the weekend George!

While W2E Launch Pad offered several new companies the opportunity to give a five-minute spiel about their businesses, my absolute favorite was zeaLOG, whose tag is “Keep track. Measure up.”

zeaLOG at W2E Launch Pad  

Was it the witty delivery?  Was it my own almost insatiable desire for data?  Was it the fact that it can be used on mobile devices?  Don’t know.  All I know is that I plan go through my mind maps to pinpoint some key activities to track.

Not only is the program cool, you can track anything! Anything you can quantify… you can do with  zeaLOG.

Suggested actions for getting the most out of tracking and measuring…

  • Be specific
  • Measurable
  • Monitor progress
  • Tell other people

This year’s Launch Pad finalists were:

LAUNCH PAD WINNER – PhoneGap by nitobi

Created by Nitobi at iPhoneDevCamp 2008, PhoneGap is an open source development framework for building mobile applications with JavaScript. With PhoneGap, you can author apps in HTML and JavaScript and still take advantage of native mobile device capabilities like geo-location, camera, vibration and sound. PhoneGap applications run on iPhone, Android and Blackberry.


80legs provides a web-scale platform for content discovery and analysis.  Developers will use 80legs to analyze the Internet at blazing fast speeds (2 billion pages/day on a 50,000-node supercomputer) and very low costs ($2.00 per million pages crawled; $0.03 per CPU-hr).  With 80legs, the Internet is yours.


zeaLOG is a place to collect and visualize personal data.  Users graph their data alone or in groups, tracking everything from weight and exercise to drinking habits, mileage, movie watching, even sexual activity. Collaborate, compete and measure up. If you can quantify it, you can zeaLOG it.


Bantam allows business teams to create secure social workspaces to share information, track activity, and manage contact and company relationships inside and outside the organization. Status updating, auto-posting, following, notifying, messaging, and profile pointing features weave purposefully into business workflow objects (activities, CRM, events, project management, etc.) for users to become aware and interact with their colleagues and contacts.


DUB gives you a simple, smart way to exchange contact information from your mobile phone. Your contact’s info loads directly into your existing mobile address book and is automatically updated whenever your contact changes their information (phone, email, address, etc.). Create your mobile business card with DUB.

Follow @AndaPR on twitter.

More from Web2Expo to come!

Web2Expo Keynote BannerWeb 2.0’s first keynote session on Wednesday brought together Tim O’Reilly of O’Reilly Media, John Maeda, President of RISN, Stephen Elop of Microsoft and Mark Carges of eBay.

With a key theme being the web as a platform, speakers made their cases for:

  • Harnessing collective intelligence (O’Reilly)
  • The trend toward the power of less, including building a simple system and letting it evolve (O’Reilly)


  • Web2Expo Keynote: John Maeda  The complexity of simplicity (Maeda)


  • Web2Expo Keynote: Stephen Elop with O'Reilly  The need to continue to innovate and uphold productivity (Elop)


  • Web2Expo Keynote: Mark Carges, eBay  Importance of developing technology beyond the Internet (Carges) 
  • Creating technology that adapts to people’s lives (Carges) 

More from Web2Expo to come!

Follow @AndaPR on twitter.

The Internet has surpassed the 1 billion user threshold!  Now what?
How do we find out who the 1 billionth user was? 

It will be interesting to see where things head in terms of Internet capacity, the second coming of the Internet, growth patterns, new domain levels, and the like.  

Note that North America (looks like their including Canada) accounts for only 18% of the share of usage. We always think we’re so much bigger.

Following are stats reported by PC World and MSN…

In December 2008, the total number of Internet users worldwide surpassed 1 billion for the first time, according to comScore World Metrix and PC Advisor.

In terms of shares of global Internet users by region:

Asia-Pacific region –  41%
Europe – 28%
North America – 18%  
Latin-America – 7%
Middle East & Africa – 5%

Country-based Statistics

China represented the largest online audience in the world in December 2008 with 180 million Internet users, representing nearly 18 percent of the total worldwide Internet audience, followed by:

US – 16.2%
Japan – 6%
Germany – 3.7%
UK – 3.6%

Top 15 countries in terms of online audience are:

1. China: 179,710,000
2. United States: 163,300,000
3. Japan: 59,993,000
4. Germany: 36,992,000
5. United Kingdom: 36,664,000
6. France: 34,010,000
7. India: 32,099,000
8. Russia: 28,998,000
9. Brazil: 27,688,000
10. South Korea: 27,254,000
11. Canada: 21,809,000
12. Italy: 20,780,000
13. Spain: 17,893,000
14. Mexico: 12,486,000
15. Netherlands: 11,812,000

Pingdom compiled some interesting facts about the Internet of 2008…

What happened with the Internet in 2008?

How many websites were added? How many emails were sent? How many blog posts were published? This post will answer those questions and many others with more interesting statistics than you can shake a stick at. )

We have used a wide variety of sources from around the Web. A full list of source references is available at the bottom of the post for those interested. In some of the cases we here at Pingdom also did some additional calculations to get even more numbers to play around with.


  • 1.3 billion – The number of email users worldwide.
  • 210 billion – The number of emails sent per day in 2008.
  • 70% – The percentage of emails that are spam.
  • 53.8 trillion – The number of spam emails sent in 2008 (assuming 70% are spam).


  • 186,727,854 – The number of websites on the Internet in December 2008.
  • 31.5 million – The number of websites added during 2008.

Web servers

  • 24.4% – The growth of Apache websites in 2008.
  • 13.7% – The growth of IIS websites in 2008.
  • 22.2% – The growth of Google GFE websites in 2008.
  • 336.8% – The growth of Nginx websites in 2008.
  • 100.3% – The growth of Lighttpd websites in 2008.

Domain names

  • 77.5 million – .COM domain names at the end of 2008.
  • 11.8 million – .NET domain names at the end of 2008.
  • 7.2 million – .ORG domain names at the end of 2008.
  • 174 million – The number of domain names across all top-level domains.
  • 19% – The increase in the number of domain names in 2008.

Internet users

  • 1,463,632,361 – The number of Internet users worldwide (June 2008).
  • 578,538,257 – Internet users in Asia.
  • 384,633,765 – Internet users in Europe.
  • 248,241,969 – Internet users in North America.
  • 139,009,209 – Internet users in Latin America/Caribbean.
  • 51,065,630 – Internet users in Africa.
  • 41,939,200 – Internet users in the Middle East.
  • 20,204,331 – Internet users in Oceania/Australia.


  • 133 million – The number of blogs on the Internet (as tracked by Technorati).
  • 900,000 – The number of new blog posts in a day.
  • 329 million – The number of blog posts in 2008.


  • 10 billion – Photos hosted by Facebook (October 2008).
  • 3 billion – Photos hosted by Flickr (November 2008).
  • 6.2 billion – Photos hosted by Photobucket (October 2008).


  • 12.7 billion – The number of online videos watched by American Internet users in a month (November 2008).
  • 87 – The number of online videos viewed per month per Internet user in USA.
  • 34% – The increase in viewing of online video in USA compared to 2007.
  • 3.1 – The number of minutes of an average online video.

Web browsers

Malicious software

  • 1 million – The number of computer viruses in April 2008.
  • 468% – The increase in malicious code compared to 2007.

Data sources: Website and web server stats from Netcraft. Domain name stats from Verisign and Internet user stats from Internet World Stats. Web browser stats from Net Applications. Blog stats from Technorati. Email stats from Radicati Group via Spam stats from DCC. Virus stats from Symantec via Times Online. Online video stats from Comscore. Photo stats from CNET and Flickr.

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